The Influence of Colours on Subjective Time Perception. Main Experiment and Two Variations, ed. Radosław Molenda

Autor: Dasiak Wiktoria, Merkis Anastasiia, Drożdżewski Janusz, Duda Julia, Bąkowska Izabela, Valchetskaya Valeria, Ambroziewicz Krzysztof, Turek Ksawery, Kaffanke Wiktoria
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Wydanie I
Poznań 2025
Format 14,5x21 cm
ISBN 978-83-68668-39-1
DOI 10.48226/978-83-68668-39-1
s. 38

język: angielski

The aim of the study was to investigate the influence of colours on subjective time perception and related emotions. A total of 273 participants were included in the analysis.
The main experiment involved the presentation of six colours (red, blue, green, black, white, yellow), each displayed for 50 seconds.
Participants assessed which colours appeared to last the longest and the shortest. The first variation examined time perception in relation to pastel and bright colours, comparing their perceived duration depending on the presentation order. The second variation analysed the perception of smoothly transitioning between pastel and bright colours within a fixed sequence. Results indicated that in the main experiment, red was perceived as lasting the longest and black the shortest. In both variations, pastel colours were consistently perceived as lasting longer than bright colours, regardless of the order of presentation.
Statistically significant differences in subjective time perception were observed.
The findings confirm that the intensity and nature of colours significantly influence time perception and emotional responses, suggesting potential applications in marketing, spatial design, and environmental psychology.

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